A communications plan details a variety of mechanisms for building effective informal and formal internal and external communications. Communications are designed to inform or raise awareness.
- A sustainable non-profit organization will have a communication plan that:
- Supports and fosters internal (staff and volunteers) commitment and adherence to the organization’s mission, vision and values. It will link to the strategic, business, operational and marketing plan;
- Clearly communicates decisions and the decision-making process to internal and external stakeholders, including funders;
- Defines key messages;
- Ensures brand management;
- Fosters member understanding of organizational issues;
- Involves stakeholders in the planning process;
- Is reviewed and updated regularly;
- Links to strategic and business plans; and
- Provides for measurement of effectiveness.
A communications plan details a variety of mechanisms for building effective informal and formal internal and external communications.